
Our Business
Citi is organised into three major business groups - Global Consumer, Markets & Banking, and Global Wealth Management.
Below are brief descriptions of the most significant business activities found within each group.
Citi Global Consumer Group
TThe Citi Global Consumer business comprises the well-known brands of Citibank and Diners Club Australia
Citibank By combining local expertise with the strength of Citibank's worldwide consumer banking network, the Consumer Bank offers a leading range of financial services products, including transaction and savings accounts, foreign currency deposits, investments, credit and charge cards, mortgages and insurance. Citibank was one of the first international banks to be granted a banking licence in Australia in 1985 and today employs more than 1200 professionals in Sydney, Melbourne, Perth and Brisbane.
Citibank has ten CitiGold Financial Investment Centres located in major cities around Australia offering a team of multi-lingual financial consultants and planners to provide dedicated personal service and advice. It has a range of credit cards to suit all customer needs. Citibank's customers enjoy 24/7 access to services via the internet through Citibank Online and telephone through CitiPhone, a fully serviced phone banking system.
Diners Club The world changed 50 years ago when Frank McNamara created the first multi-use charge card - the Diners Club Card. In 1950, a world without cash was inconceivable. Today, an economic universe without plastic is just as inconceivable.
Diners Club was the first card in Australia, commencing in 1956 to coincide with the Olympic Games in Melbourne
Markets & Banking
Our Markets & Banking business achieves the extraordinary for our clients around the world. No financial institution is more committed to understanding and advancing the goals of its clients - our diverse and talented staff in approximately 100 countries advise companies, governments, and institutional investors on the best way to realise their strategic objectives. We create solutions for and provide the broadest possible capital and market access to thousands of issuer and investor clients, and no institution better executes the increasingly complex payment and cash management solutions required in today's global economy.
- Global Banking
Global Banking provides comprehensive, tailored and unique solutions to top corporations, financial institutions and governments worldwide, offering strategic and financial advisory services including acquisitions, mergers, divestitures, financial restructurings, loans, foreign exchange, and structuring, underwriting and distributing equity, debt, and derivative securities.
- Global Markets
Global Markets provides world-class global capabilities for corporate, institutional and retail investors through our dominant equity and debt sales and trading platforms, industry-leading research, top-tier institutional distribution capabilities, and access to some of the largest retail brokerage networks in the world. We are a global leader in underwriting, structuring, and sales and trading across all asset classes, including equities, corporate bonds, government and agency bonds, asset-backed and mortgage-backed securities, syndicated loans, structured and futures products.
- Global Transaction Services
Transaction Services provides cash management, treasury, trade finance, custody, clearing, depository receipt, agency trust services, and fund services to financial institutions, corporations, and governments that have assets and business in multiple countries and require integrated reporting and management.
Global Wealth Management
The Global Wealth Management division at Citi comprises three of the most respected brands in wealth management: Citi Private Bank, Citi Smith Barney and Citi Investment Research. Global Wealth Management is a top-tier global wealth manager providing some of the best institutional capabilities available today. Serving both private and institutional clients, Global Wealth Management taps the strength and resources of Citi to maximise value and service.
- Citi Private Bank
Citi Private Bank, one of the largest private banking businesses in the world, provides tailored wealth management services for clients through over 450 private bankers and 300 product specialists in more than 30 countries. Citi Private Bank offers unmatched global reach, coupled with a broad range of portfolio management and investment advisory services, an array of structured lending and banking services, as well as expertise from Markets & Banking. Citi Private Bankers act as trusted advisors, designing and coordinating insightful solutions for individual client needs, with an emphasis on personalised, confidential service.
- Citi Smith Barney
Citi Smith Barney is the global private wealth management unit of Citi. In more than 600 offices, our financial advisors service more than 8.9 million client accounts worldwide. Citi Smith Barney is a leading provider of comprehensive financial planning and advisory services to high net worth investors, institutions, superannuation funds and private businesses. In Australia, Citi Smith Barney has offices in every mainland state and is dedicated to bringing the firm’s extensive global strengths and resources to your doorstep.
- Citi Investment Research
Citi Investment Research is a highly respected research unit and is comprised of more than 300 research analysts in more than 20 locations around the world. Citi Investment Research covers more than 2,600 companies, representing 90 percent of the market capitalization of the major global indices, and provides macro and quantitative analysis of global markets and sector trends. Combined with Citi's exceptional sales and trading capabilities and financial consultants, the core focus of the group is to help investing clients make informed decisions by providing value-added, independent, insightful analysis.
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